CREATIVE BRAND DESIGN & MARKETING STRATEGY
FOR THE CANNABIS INDUSTRY
JOEY FIGUEROA
Director of Media
Joey is a Southern California native with over 15 years of experience in the media and entertainment industry. His former production company ChopShop Entertainment, developed and produced content for several studios such as Miramax, Weinstein Company, Sony, Disney,
Epix and Hulu.. Joey, also produced and directed an award winning documentary titled MILIUS,
a biopic on legendary writer and filmmaker John Milius. For the past five years, Joey has focused his career in marketing, managing and developing cannabis content for various brands. He is
co-executive producer and Director of a yet to be released 10 episode cannabis competition reality show titled The Next Marijuana Millionaire.
ALEX LEON
Chief Marketing Officer
Alex Leon, Jr. has been a working in media and
marketing for over 20 years. During his tenure, he’s worked for eight national and global niche publications both online and print. Moreover, Alex has also work for several music labels from ‘89 – ‘97, which earned him 10 RIAA Gold and Platinum sales plaques for his marketing contributions. For the past 12-years, Alex has focused his efforts on helping cannabis brands tell their marketing stories. During
his tenure, he’s held executive positions for WeedMaps, Advanced Nutrients, W Brand and Golden State Greens. In 2017, Alex was named as High Times 100 Most Influential People in Cannabis.
KELLY LIONS
Creative Director
The secret of great marketing creative is found where a deep love for humanity and a genuine curiosity about life meet. Kelly brings 20 years of experience building successful brands based in this theory. Her design background was born in creating Packaging and Point of Purchase displays that gain recognition in busy retail spaces, and expanded into design for digital and print marketing that connects brands deeply with their consumers.
LEONARD FIEDOROWICZ
Architectural/Retail Design & Build Specialist
Leonard has 22 years of hands on experience in Architectural/Retail design and build out. He brings high level project management with an absolute eye for detail and is a complete design & build resource.
SAM HINDMARSH
Marketing Events Coordinator
For the last several years Sam has been leading marketing/sales/business development initiatives within the cannabis space bringing like minds together. Prior to that he spent over 10+ years involved in numerous marketing campaigns & new product launches for various cannabis brands such as Advanced Nutrients & W The Brand, producing high profile special events, and providing a wide range of business and entertainment services to celebrity clients and Fortune 500 companies. He is also a guy who has honed his craft working in and around the worlds of music festivals such as Coachella, Vans Warped Tour, and Rock The Bells, managing experiential marketing campaigns for Fortune 500 company RJ Reynolds, and planning event marketing activations for Los Angeles based CBS radio stations KROQ, KAMP (Amp Radio), and KCBS (Jack FM).