2329 W. PICO BLVD

DESIGN + BUILD BRAINSTORM/MOOD BOARD

 

 

 

VISUAL CONCEPTS - Round 1

 

EXTERIOR ELEMENTS...

Mural Wall: Branded frame with logo remains consistent. Body of mural rotates with   curated content to include culturally relevant and positive messages and images,   created by commissioned local artists.

 

• Storefront Signage: Large, bold, and well lit to be easily recognizable. 

 

• Front Door: Statement piece that initiates the brand experience as customers enter.

OTHER DISPENSARIES FOR REFERENCE...

FLOOR PLAN CONCEPTS...

LOBBY/ENTRY...

Experience: maybe some form of entertainment (see Holographic clip of Le Petite Chef and speciality lighting - ref Alex images).  

 

• Transition from Lobby to Shop: lighting and music change to create a new, fresh, exciting experience walking into the shop.  Transition should be relatable and noticeable but not dramatic.

INTERIOR CONCEPTS TO CONSIDER...

 

Layout: Horseshoe style where all product stays in cases/behind counter with          budtenders. This style layout keeps clients moving in and out without lingering too long  generating  more sales through personal/focused/“expected” buying experience. 

 

Organization: Clean, abundant, organized.  Product should not appear cluttered and overcrowded nor empty and sparse.

• Feel: Modern masculinity, industrial chic, affordable luxury (reference luxury boxing gym, cigar lounge, bakery, and/or coffee shops)

 

• Visual: Textured walls create atmosphere and character. Make visual use of tall ceilings (repaint black ceiling to extend the visual height).

 

Experience: Interactive mural, customer photos with iconic wall. Flower in jars/glass case for display. Providing an experience draws new clientele in, keeps existing clients coming back (and bringing friends), and generates referrals.

• Materials: Weathered concrete, exposed brick, leather, darker wood, black accents,    living wall.

• Lighting: Pendant lighting to highlight product presentation

 

Clientele: DTLA sports fans and visitors drawn to the unique experience and feel of affordable luxury/industrial chic/modern masculinity.